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Best heatmap tools

Best heatmap tools for small sites

Seven heatmap and session replay tools grouped by what they count, what their free plan allows and which site they fit, plus the order for reading the data.

Shortlist a tool for your traffic and platform, or decide a free plan is enough.

2 practical guides

Choose the question closest to yours.

New to the topic? Begin with the first guide. Otherwise, go straight to the question you need to answer.

Start here · Buying guide

Best heatmap tools for a website: seven tools grouped by what they count, what their free plan allows and who they fit

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Seven heatmap and session replay tools for small sites compared from their own pages: what each counts, its free plan or trial and who it fits.

Bottom line: For most small sites the best first heatmap tool is a free one. Microsoft Clarity is free with no traffic limits, and Contentsquare, Plerdy, Mouseflow and Inspectlet list free plans with limits. Lucky Orange and Crazy Egg list trials only. Pay when a limit blocks a decision.

Practical guide

How to read a website heatmap: scroll map, click map and recordings, step by step

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How to read a website heatmap step by step: start with the scroll map, check the click map, split by device, then confirm the cause in recordings.

Bottom line: Read a heatmap in a fixed order. Start with the scroll map to see where attention ends, check the click map for ignored buttons and clicks on things that are not links, split by device, then watch five to ten recordings to learn why. Change one thing and look again.