How to read a website heatmap: scroll map, click map and recordings, step by step
Read the guide →Guide preview
How to read a website heatmap step by step: start with the scroll map, check the click map, split by device, then confirm the cause in recordings.
Bottom line: Read a heatmap in a fixed order. Start with the scroll map to see where attention ends, check the click map for ignored buttons and clicks on things that are not links, split by device, then watch five to ten recordings to learn why. Change one thing and look again.