Is Microsoft Clarity free? Yes: what it gives at no cost and when a paid tool pays off

Is Microsoft Clarity free: what Microsoft's pages say

Yes. Microsoft says Clarity is free forever, you are never pushed to a paid version, and no credit card is needed to sign up. Its pricing page prints no amount and says free, forever, so the answer to "is Microsoft Clarity really free" and to "Microsoft Clarity pricing" is the same: free, with no paid plan.

Microsoft says Clarity is free forever with no traffic limits and no sampling, and its FAQ also says it records up to 100,000 sessions per project per day and builds each heat map from up to 100,000 page views.

What Clarity gives at no cost

Microsoft's heatmaps overview names five map types (click, scroll, area, conversion and attention), while its FAQ names only click and scroll maps. Heat maps are made for PC, tablet and mobile, and a clicked element links to the recordings in which it was clicked.

Recordings, funnels and smart events are included, and funnels and smart events can be built without code. Microsoft says there is no limit on sites per account, projects per site or users per project. Clarity installs on Shopify, Wix, WordPress and other platforms.

Where Clarity's limits are: 30 days, consent and element exclusions

Microsoft Clarity keeps recordings for 30 days (favorites and a random sample up to 9 months) and heat maps for up to 9 months. Microsoft's FAQ says you cannot delete or download specific recordings, that a recording might not exist for every session, and that a heat map cannot show all the data Clarity collects.

Microsoft says consent should be obtained for users in the EEA, UK and Switzerland, and that using Clarity without it breaks no terms but reduces what it can do, funnel tracking and session recordings among them. Its FAQ also says Clarity cannot exclude or suppress specific page elements when it draws a heat map.

Is Microsoft Clarity good enough for a small store?

On the documented limits, yes, for a small store or lead site that reviews its recordings within 30 days and can collect consent from visitors in the EEA, UK and Switzerland.

A paid tool is worth pricing when one limit blocks the work: recordings needed past 30 days, since only favorites and a sample last longer, a heat map that must leave out an element, or one recording that must be deleted.

What a paid tool adds, and what it costs

Where Clarity keeps recordings for 30 days, Plerdy's paid plans keep data for 3 to 12 months and hold 5,000 or more video sessions in total, against 500 on the Free plan; free heatmap tool for website compares the free options.

As read on October 30, 2026, Plerdy Startup is $32 a month billed monthly or $21 a month billed annually, with 3 months of data storage. Plerdy Free is $0 forever with 100 daily heatmap page views on up to three pages, 1 month of storage and 500 video sessions in total.

Pick Plerdy Startup for a store that needs recordings kept past 30 days; stay on Clarity otherwise. If Clarity falls short, a 14-day Plerdy trial shows what a paid plan adds on the same pages.

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